We're just cowgirlies talking about it
Buck the Stigma makes western apparel that starts the conversation nobody wants to start first.
Est. 2023
Our story
Founded in 2023, Buck The Stigma set out to create community and raise awareness around mental health in the horse industry.
A few years later, Buck The Stigma has grown into a praised apparel brand sharing resources and sparking the conversation surrounding the ups and downs of rodeo, competition, and simply life as a horse lover.
From cozy loungewear to recognizable apparel, Buck The Stigma makes it easier to wear your values and support a passionate cause.
Est. 2023
Our community
Just as Buck The Stigma inspires others to wear their values, we’re constantly inspired by you, because you are an integral part of our community!
We often share design ideas, ask for your opinion, and conduct Q&As and polls on our socials that help directly determine what product we launch next. We love hearing about your struggles and want your stories to be told.
Just as you support us, supporting you is always our number one priority. Whether it be through podcast and book recommendations, access to resources, or hilarious relatability, we want to give you more than just clothes. Buck The Stigma has become a place you can go for more than just a trendy hoodie.
Est. 2023
Our founder
Devin Bang (27) is the founder and creator of Buck The Stigma. Though her roots in the horse world did not take form until age six, she considers the western industry to be a community that has shaped her.
Constantly inspired by her experiences and interactions with other competitors, trainers, owners and friends in rodeo, the idea of Buck The Stigma was sparked not only from her own deep struggle with anxiety and depression, but from others’ struggle as well.
After years of feeling alone, she realized the issue of mental health was not represented in a way that was approachable or relatable and took the leap to start her own business.
You're not the only one
Support, on the days you need it
Free, confidential and available whether or not you ever buy a thing from us.
988 Suicide & Crisis Lifeline
Call or text 988 to reach a trained counselor, any hour of any day, anywhere in the US.
Visit 988lifeline.org →988 Suicide & Crisis Lifeline
Call or text 988 to reach a trained counselor, any hour of any day, anywhere in the US.
Visit 988lifeline.org →988 Suicide & Crisis Lifeline
Call or text 988 to reach a trained counselor, any hour of any day, anywhere in the US.
Visit 988lifeline.org →We're an apparel brand, not a care provider. If you're in immediate danger, call 911.